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South Korea's Honey Butter Potato Chip Craze Headed for US

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Honey Butter Chips, a sweet flavor of potato chips created by Haitai Confectionery & Foods Co., have been flying off shelves in South Korea for over a year, and the trend is poised to make its way to the United States. The chips follow a similar profile to honey butter on American dishes such as cornbread and fried chicken, mixing sweet with savory. In South Korea, imitators are featuring the flavor in everything from almonds to dried squid, while retailers are bundling the chips with less popular products to increase sales. Some have even instituted rationing to keep the chips on the shelves.

The flavor first touched down in the U.S. through chefs, who experimented with their own takes on the flavor and found the snack popular. Haitai plans to distribute its chips in America after it gets its second potato chip production plant up and running, reported the Wall Street JournalFull Story


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